7up:
this might make you thirsty...

7UP asked us to put a new spin on the 6-pack—so we thought about old stuff. 

We took iconic bits and pieces from a handful of decades and introduced them in a brand new way.

Check out our "Drink the Decades" film above.

We also got social with 7UP and created summer content for global markets.

Agency: TBWA/CHIAT/DAY NY
Copywriter: Kyle Kimball (Me!)
Senior Art Director: Liz Agans