KyleKimball@HeyIWroteThat.com

izze fusions:
a hard to describe soda-juice.
It's fruity. It's fizzy. it's frefreshing.

Izze Fusions is all about doing your own thang.

With Gen Z as our audience, we had to make sure we did things a little differently. Those guys have the best bullshit meters around so we had to make the content engaging, beautiful, and dare I say "thumb-stopping".

This is Izze Fusions.

Sorta not what you're expecting in a Sparkling soda-juice-drink, but in a good way. When you taste something differently, maybe you'll see things differently, too. #ItJustIz #IzzeFusions

A post shared by IZZE (@izzeofficial) on May 25, 2017 at 3:00pm PDT

Introducing a new way of drinking about things. A different take on what it means to be yourself, or to be a sorta-soda-juice drink thing. #ItJustIz #IzzeFusions

A post shared by IZZE (@izzeofficial) on Jul 2, 2017 at 10:22am PDT

Soda and juice’s secret handshake. #ItJustIz #IzzeFusions

A post shared by IZZE (@izzeofficial) on Mar 25, 2017 at 9:05am PDT

Sorta juice. Kinda Soda. A sorta new fusion of strawberry and melon. Definitely a strawberry-melon flavored drink thing that you heard about on the internet. #ItJustIz #IzzeFusions

A post shared by IZZE (@izzeofficial) on Apr 12, 2017 at 8:48am PDT

A juicy, fizzy, awesome fusion drink thing that's a fun thing to drink if you're thirsty, or know someone that is. #ItJustIz #IzzeFusions

A post shared by IZZE (@izzeofficial) on May 31, 2017 at 9:11am PDT

A little juicier than your average soda. A lot more soda than your average juice. #ItJustIz #IzzeFusions

A post shared by IZZE (@izzeofficial) on Mar 4, 2017 at 1:16pm PST

You do you. We bubble soda juice. #ItJustIz #IzzeFusions

A post shared by IZZE (@izzeofficial) on Mar 8, 2017 at 9:02am PST

Everybody's got their own taste. And that's cool. We've got lots of tastes for all tastes, so even if our tastes differ we can still agree on something. #ItJustIz #IzzeFusions

A post shared by IZZE (@izzeofficial) on Apr 14, 2017 at 10:23am PDT

Turning your drink world up-side-down, making the rest of your world seem a little more right-side-up. #ItJustIz #IzzeFusions

A post shared by IZZE (@izzeofficial) on Mar 1, 2017 at 8:59am PST

A double flavor fusion bubbled up to boogie down. #ItJustIz #IzzeFusions

A post shared by IZZE (@izzeofficial) on Apr 19, 2017 at 9:02pm PDT

The sparkling fusion of juice flavors and bubbles canned for your drinking pleasure. #ItJustIz #IzzeFusions

A post shared by IZZE (@izzeofficial) on Jun 6, 2017 at 11:05am PDT

Nothing rhymes with orange, but this orange-mango flavor definitely rhymes with delicious drink thing. #ItJustIz #IzzeFusions

A post shared by IZZE (@izzeofficial) on May 4, 2017 at 8:59am PDT

Agency: TBWA Chiat Day NY
Director: Karim Zariffa

izze fusions: a hard to describe soda-juice.It's fruity. It's fizzy. it's frefreshing.

izze fusions:
a hard to describe soda-juice.
It's fruity. It's fizzy. it's frefreshing.