• Work
  • me
Hey! I wrote that!

Kyle Kimball - Copy

  • Work
  • me

the fallifier:
turning summer into fall…literally.


Deny it if you want to, but truth is: when the Pumpkin Spice Latte is released, summer is over and fall begins. We made that quite literal with the Fallifier. On a 2-hour Facebook live stream, we sent summer-y items through a GIANT P.S.L and impressive/complicated science turned it into fall items.

Beach balls became pumpkins, life jackets became soft down vests— we fall-ified it all.

I even set it up so I could send myself through the Fallifier (disguised as a person from the audience).

This is one of my favorite projects because it started out as a crazy idea in a sketch and became a reality!

 

HOW IT WENT…

Hello.gif
VOTE PLANT.gif
VOTE BUTTON.gif
BIRD.gif
BIRD 2.gif
ghosts.gif
ME Question.gif
me summer.gif
me summer 2.gif
in the machine.gif
fall me.gif
PSLs.gif
IMG_2884.JPG
IMG_2862.JPG
IMG_2875.JPG
IMG_7422.jpg
 

ANd (most) people loved it!

comment 5.jpg
comment 4.jpg
comment 3.jpg
comment 2.jpg
COMMENT 1.jpg
comment 5.jpg comment 4.jpg comment 3.jpg comment 2.jpg COMMENT 1.jpg

Agency: Big Spaceship
Senior Copywriter: Kyle Kimball
Senior Art Director: Liz Agans
Set Build: Sets + Effects

Powered by Squarespace.