Tia: Healthcare that hears you

Traditional healthcare has never been known to treat women as best as it could. Women are often left feeling dismissed, guilted, and gaslit. Tia changes that.

With a healthy dose of sarcasm and satire, we dialed up this ridiculousness to highlight a very serious, and potentially dangerous problem. You wouldn’t be ok with being treated that way anywhere else, yet it’s what most women have had to accept from the very people who are supposed to keep them safe and healthy.

We brought it all to life through film and out-of-home where Tia offices are located.

Agency: Big Spaceship
Senior Copywriter: Megan Williamson
Senior Art Director: Sayako Minami
Associate Creative Director (copy): Kyle Kimball
Associate Creative Director (art): Kelley O’Hare
Creative Director: Kristen Kriisa